I am a strategic digital leader with over 15 years of experience scaling digital businesses, driving e‑commerce growth, and delivering data‑driven transformation across both B2C and B2B sectors. My expertise lies in combining behavioral economics, customer experience, and new technologies to achieve measurable business impact.

Having led teams with budgets of €40M+ and P&L responsibility of more than €300M in sales, I bring both strategic vision and hands‑on execution. Over the years, I have built and developed high‑performing international teams, created innovative AI frameworks such as Agentic Workflows and Silicon Personas, and guided organizations through complex digital transformation journeys.

Today I focus on sustainable AI adoption — helping businesses maximize visibility, automate marketing and sales processes, and unlock long‑term competitive advantage. Beyond my consulting work, I mentor startups and young professionals, empowering the next generation of innovators to thrive.